Why Karl’s Project is the Right Choice for Fisherman’s Wharf
The Harbor & Beach Community Alliance (HBCA) is supporting Karl’s Strawberry Village as the right project for Fisherman’s Wharf for many reasons but the following details the two most basic reasons:
Reason One
The project provides a destination for families and kids at the harbor where currently there is none.
Channel Islands Harbor has no wholesome fun place for families with kids and neither does Ventura Harbor. When there are events for families with kids at Channel Islands Harbor, they are well-attended and enjoyed. Families should have a place at the harbor that they can afford to visit and enjoy regularly with their children. Enjoyment of the waterfront cannot be limited to only those who can afford to live nearby or afford to go there.
Karl’s “Strawberry Adventure Village” adds balance to the range of facilities and attractions offered throughout the entire harbor including those north of the bridge and the upcoming new hotel and restaurant on Peninsula Road and the revived Whale’s Tail restaurant. Karl’s widens the harbor’s appeal and expands its accessibility to new demographic and economic groups of visitors outside the harbor’s neighboring communities.
Each new development should add something different to the range of visitor-serving activities the harbor has to offer and expand the range of visitors to the harbor.
Reason Two
Unlike the other proposals, Karl’s can be operating within the next few years. It will generate needed activity at the harbor that will support other harbor businesses. As a destination, it can also provide a boost to Oxnard’s downtown area.
Karl’s project is consistent with the principles and policies of the Coastal Act of “maximum access” and “lower cost visitor and recreational facilities”. The proposed project is also consistent with the multiple layers of zoning at the harbor, and it does not require amendments to the Public Works Plan (PWP), Oxnard’s Local Coastal Plan (LCP) and the Harbor Channel Islands (HCI) Ordinances.
It is also consistent with the California Coastal Commission’s Environmental Justice Policy’s imperative “preserving and providing for lower cost recreational facilities… Coastal development should be inclusive for all who work, live and recreate on California’s coast and provide equitable benefits for communities that have historically been excluded, marginalized, or harmed by coastal development”. It is consistent with the Board’s unanimous approved motion on September 13, 2022, of “ensuring public access where it is required by the Coastal Act”.
For the past almost decade and a half, projects have been submitted that required amendments to the PWP, LCP and HCI and have been rejected. These amendment processes can take 5-7 years as evidenced by the previous proposed Fisherman’s Wharf project. Any proposal that includes residential, like the Askar project, must go through these amendment processes, delaying any development with no guarantee such amendments will be approved. During this period of uncertainty, Fisherman’s Wharf will continue to deteriorate and no construction or real investment in the area can take place.



Responses to Key Objections to Karl’s
The characterization of Karl’s project as an “Amusement Park” hyperbolizes what is proposed. This Karl’s proposed project is different from this emotionally charged and exaggerated description: it is not gated and ticketed to enter; it is not a large collection of mechanical rides for the high-sensation seekers; it does not include fair/carnival-like games and shows. It proposes a few small rides for children, a themed restaurant, small inn, exhibits/demonstrations of making strawberry products, retail stores; it retains views of the entire waterfront and includes walking paths and seating areas for people to enjoy the views or have relaxing strolls throughout the area.
The photos we included in this document of other Karl’s villages provide a different image than what has been portrayed.
Opposition to Karl’s has not accurately described or are unaware of the steps in the development process. Design will be a step in the process once the Exclusive Right To Negotiate (ERN) is approved. Karl’s may also opt to retain a local architect/designer to consult and work with their team to incorporate in its project a more waterside nautical and California flavor in its style to address some of the concerns.
Every project raises concerns regarding traffic and parking. Valid concerns can only be addressed and resolved after there is a more detailed project plan. It is too early to speculate problems without knowing those details and facts.
Reply from Developer:
“At this point we are planning 3-5 small rides. A small ride example is the small tractor track as per our previous proposal. At this stage it is challenging to define the exact number, as we hope you understand, however, it is certain that any ride will be small.”

Responses to Criticism of the Harbor Department’s Process and Lack of Transparency
The Harbor Department conducted a proper and public RFP process for the first time in the harbor’s history for the Fisherman’s Wharf area. It was a transparent process and open to all developers who were able to meet the specified requirements. The public had an opportunity to view all three qualified proposals that were submitted. The public also had an opportunity to provide input and comments on the proposals prior to versus after the issuance of an Exclusive Right To Negotiate (ERN). These opportunities had not been given in the past. By doing this, the current Harbor Director, Michael Tripp, has demonstrated a genuine effort to improve how the Harbor Department works with the community and responsibly finds the best proposal in the interest of the public.
It is apparent there is a misunderstanding of the process and where the decision-making responsibility and authority resides. Asking for input is not asking for a vote. Preferences can vary within the same community because they are subjective and based upon tastes, viewpoints, beliefs, and sentiment. A decision that does not reflect a particular group’s preferences does not mean the input was ignored or not considered.
Like any coastal landowner, the County has the right to develop their property as they believe appropriate so long as it meets the coastal policies as reflected in the Coastal Act, PWP, LCP; and the zoning regulations and building codes that govern the area. Valid objections to a project must be based upon policy and regulatory issues and demonstrated lack of public benefits and safety.
There also appears to be a lack of understanding of the entire development process and the role of public input in that process. This may be due to the fact that Channel Islands Harbor still does not have officially published Development Processes and Policies. There will be more opportunities in an appropriate development process for public input and comments. This is the reason HBCA continues to request that the draft of one be finalized and made public. The Harbor Director has agreed to work together on finalizing one and it is evident this needs to be done soon to alleviate further misunderstandings. This effort should be encouraged by the Board of Supervisors.
The Harbor Director and the County made the right decision. Karl’s will add balance to the harbor’s visitor-serving attractions and facilities. It is consistent with the coastal policies and regulations of the County, the City of Oxnard, and the California Coastal Act. It will help maximize accessibility and enjoyment of Channel Islands Harbor for a wider range of economic and demographic groups.
For these reasons, the Harbor & Beach Community Alliance supports the Harbor Director’s and County’s choice of Karl’s.
The Harbor & Beach Community Alliance


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This idea is unacceptable to our community of Silverstrand…
You are being inconclusive/ equity as you say.
For persons that don’t have children or are looking for a comfortable, clean, relaxing, upper scale destination with nice shops , restaurants, wine tasting ect.
The unimaginable traffic will be an absolute nightmare!
This would be a clown 🤡 act for the Oxnard community
Be inclusive when you say inclusive, not the opposite( self serving) organization
We are not the only person(s)
That feel the this way.
Our voices need to be heard.
Thank you for commenting.
There are additional upscale locations in the works – on Peninsula – the new Hotel and Restaurant and the restaurant at Whales Tail, adding to the many existing restaurants both north and south of Channel Islands Blvd.
There are also additional completely undeveloped parcels that will be coming up for proposals in the next few years.
Karl’s is the first proposal from a developer for families with children. Though it may not be a place many of us who live here who do not have small children would frequent, HBCA strongly believes Channel Islands Harbor should be developed with the intended recreational visitor, boating and fishing serving balance to attract and be used by a wider demographic than just local residents.
After reading many comments on Nextdoor, it is clear to me that people are repeating what they have heard, not what’s in the actual proposal. The entire area has been divided into different parcels/sections with a variety of different types of buildings, restaurants, entertainment, hotels, etc. going in, & if everyone will take into the context the overall big vision, broken down into Karl’s being just one of incoming projects they would realize it’s going to come nicely, FINALLY after all these years.
Thank you for your comment!
Agree 100%
The Strawberry theme is better suited at an active berry farm, not at the harbor/marina area. The Strawberry Festival stared with free admission, then went to paid admission, and paid parking, with very high prices on everything. The idea is a good one, just not the right location. The developer seems like a credible, stable business entity, that has the funding to do the development.
Addressing the traffic, parking, and other issues that impact, not only the immediate neighborhood, but all that will be affected by traffic up and down Victoria Ave. and Harbor Blvd. Victoria is already with traffic issues, which will be compounded with the Teal Club Specific Plan, and then Karl’s. If the estimate is 1 million visitors a year, and no specific plans to widen Victoria and Harbor Blvd. this will be a nightmare for Oxnard residents. The above commentary wished to kick this very important issue down the road. We will deal with his later is an unacceptable answer to mitigating what will be a serious quality of life issue for residents.
California has a very serious housing shortage. The State has mandated 8,500 new residences in Oxnard in the next eight years. The residents did not wish to have a 400 unit apartment complex at this location. But, a mixed use plan would work nicely, to serve the housing need, and have a great replacement for Fisherman’s Wharf, with shops, dining, entertainment, etc. Rezoning of this area is not a big hurdle. They did it for Portino Development, which is in close proximity to the airport.
The addition of the Hyatt Hotel project, and other revitalization of the marina area is long overdue, as with Fisherman’s Wharf. Those also add to the issue of traffic, parking, infrastructure demands, and staffing for safety personnel.
There are many unanswered questions about the impacts of this project to give it a stamp of approval. More public engagement is needed. The pressure to finally do something should not allow for a plan that does not take all factors into consideration, including community support.
It is good the developer will consider more nautical, ocean, fishing theme to co-exist with the strawberry village. The lack of housing makes this problematic for this critical need of the city, county, and state. We need recreation, and more business for Oxnard. This is a good idea, just not this location, for Karl’s.
Hopefully, the County and City of Oxnard can get on the same page, and work well together to make a plan that brings this blight into the light. What once was the jewel of Oxnard, has become the shame of Southern California. We need a plan, but one that makes sense on all levels.
Dear Mr. Partello – please understand we are not online 24/7 to moderate comments and due to spam do not allow comments to go live without moderation.
I am approving this comment plus one of the 4 repetitive comments awaiting.
This is not a good fit for this area. the Strawberry themed village is better suited to an active berry farm, closer to the freeway, and further away from residential neighborhoods. the mixed use plan makes much more sense, given the severe housing shortage in CA, and mandate for 8,500 new residences in Oxnard over the next eight years. Shops, restaurants, entertainment, and educational venues on ocean, nautical, and fishing makes much more sense. The Strawberry Festival was free admission, and parking. Now, it is paid admission, and paid parking, with high priced offerings, which commercialized what once was a great community fair.
Avoiding addressing the issue of parking and traffic is not answering important possible negative impacts on the community, and City. We have seen too many times this done with development projects in Oxnard, with dire results on quality of life for the residents. We need those answers before, not after this is approved.
Rezoning for mixed use can easily be done. We need housing, and need to replace FW to attract business, visitors, and gain the tax revenue it will bring. Also, mixed use gives the City the sales tax revenue, and the County will benefit from the property tax revenue. The questions of where will the safety service come needs to be answered. Will County provide sheriff, fire, dispatch, and ambulance service, or Oxnard? Who will pay for the increased cost of maintenance of roads, wastewater, and water demands. These theme parks also attract gangs, and violence. The kiddie rides are nice, but do not serve the entire population. Can Oxnard and the County work together to make a joint powers agreement on this? Public engagement has NOT been adequate. More is needed before the stamp of approval is given, along with better answers to the concerns raised by residents.